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The start of meteorological spring sees a variety of recycling initiatives launched across the country. New government recycling requirements will come into effect in England, and there are awareness days including Global Recycling Day (18th March) and the United Nations International Day of Zero Waste (30th March).
This March the British Beauty Council's Sustainable Beauty Coalition has launched The Great British Beauty Clean Up. This is a first of its kind collaboration between retailers and brands designed to significantly reduce the amount of waste created by the beauty industry. The beauty industry accounts for a whopping 1/3 of all landfill waste and 70% of the industry’s plastic waste is not recycled. What’s more, research also shows that 56% of people do not recycle their bathroom products.
The Great British Beauty Clean Up will help to help provide clear guidance on how to dispose of beauty empties responsibly. Leading high-street and online retailers including Medik8, Elemis, L’Oréal, Boots, John Lewis, Tesco, Cult Beauty, Lookfantastic and L’Occitane are supporting the initiative. All brands and businesses involved will activate under ‘The Great British Beauty Clean Up’ campaign imagery and call to action.
The initiative will focus on increasing industry and consumer awareness and the adoption of reuse and refill systems. It is also set to increase recycling rates of beauty empties through spotlighting take-back schemes and household recycling where available. As part of the initiative, the British Beauty Council will be directing consumers to existing recycling schemes across the UK via its interactive map.
The Sustainable Beauty Coalition is urging all beauty brands and businesses operating in the UK to get involved. You can register your interest and download the toolkit here.